![]() ![]() I’ll always treasure our brief time together.” "And I did - for a little while - with Alfred. “I thought I could be different, that I could have it all," said Joan Crawford after Steele passed away. Crawford would remain on the Pepsi-Cola board of directors until 1973. In her later career, product placement for Pepsi was included in several films including Strait-Jacket (1964) and Berserk! (1967). Barnet, Steele's handpicked successor as chairman and CEO, appointed Crawford to the board of directors. Joan Crawford with their adopted twins Cathy and Cynthia "Cindy"įollowing Steele's death, Herbert L. The twins grew closer to Steele he was listed as Cathy Crawford's father in her 2020 obituary. The family would be seen at events throughout the marriage and go on vacations together. Steele took on the father role for Crawford's four adopted children - Christina, Christopher, and twins Cathy and Cynthia ("Cindy"). ![]() They married spontaneously on May 10, 1955, at the Flamingo Hotel in Las Vegas. Steele’s third wife was American film actress Joan Crawford he was her fourth husband. His son would go on to marry a woman named Madeline Spence Haldeman in Montana. Īlfred Steele would later remarry Lillian Nelson in 1946 and they had a son named Alfred Nelson Steele in 1949. Comer on November 29, 1955, at the MacArthur Chapel in Tokyo, Japan. She attended the Spence School and the University of Colorado. They had one child named Sally Ostin Steele but divorced in 1945. His first marriage was to Marjorie Mabel Garvey on December 17, 1924, in Cook County, Illinois. Steele graduated from Northwestern University in 1923, where he played football, and became an ad executive after college. His middle name "Nu" was an homage to his father's fraternity " Sigma Nu". He was the son of Edgar Alfred Steele, a teacher, and his wife Fannie Bartrem. In 1956, construction began on the New York apartment of Joan Crawford and her husband, Pepsi executive Alfred Steele.The renovation combined two apartments on the top floors at 2 East 70th Street.Alfred Nu Steele (Ap– April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.Īlfred Nu Steele was born on April 25, 1901, in Nashville, Tennessee. After an absence of nearly two years from the screen, Crawford staged a comeback by starring in Mildred Pierce (1945), for which she won the Academy Award for Best Actress. After three failed marriages to actors, wed Pepsi-Cola chairman Alfred Steele in 1956 and became active on the companys board of directors In 1968. In 1955, she became involved with the Pepsi-Cola Company, through her marriage to company president Alfred Steele. Steele PepsiCo 19501959 Industry: Food & Tobacco Era: 1950 Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. After his death in 1959, Crawford was elected to fill his vacancy on the board of directors but was forcibly retired in 1973. His first wife was his high school sweetheart. She continued acting in film and television regularly through the 1960s, when her performances became fewer after the release of the horror film Trog in 1970, Crawford retired from the screen. Two children: Sally (born in the 1930s), from his first wife, and Alfred Nelson (born c. 1903Doc Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented. Following a public appearance in 1974, after which unflattering photographs were published, Crawford withdrew from public life. Steele becomes President and CEO of Pepsi-Cola. She became more and more reclusive until her death in 1977.Ĭrawford married four times. While it is certainly true that the real-life Crawford was on the board of directors for Pepsi after the untimely death of her husband, the then president of the company, Alfred Steele, and it also true that the board threatened to remove her, there is little evidence that Crawford ever uttered the line in real life. Her first three marriages ended in divorce the last ended with the death of husband Al Steele. Besides her work as an actress, from 1955 to 1973, Crawford traveled extensively on behalf of husband Alfred Steeles company, PepsiCo. She adopted five children, one of whom was reclaimed by his birth mother. Crawford's relationships with her two older children, Christina and Christopher, were acrimonious. JOAN WAS RETIRED FROM THE BOARD OF PEPSI COLA IN 1973, NO ONE HAD THE DECENCY TO TELL HER AND SHE FOUND OUT VIA THE NEW YORK TIMES. Crawford disinherited the two and, after Crawford's death, Christina published the tell-all memoir Mommie Dearest. ![]()
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